Web:www.ailitrip.com
Email:aili@ailitrip.com
Wechat:+8613810650968

 
 

 

 

 

把北京市首钢园打造成中国茶全球推广传播基地


 

由邀你游承办的2022第二届好绿茶行动于2022年3月20日启程。全球10多个国家茶叶公司,茶爱好者参与活动。北京市线下活动在美丽的北京市首钢园举行。活动由农业农村部乡村振兴研究专家茶业知名专家刘年艳研究员主持。

 

 

大家认为,好绿茶行动目标是,推动发展我国现代茶产业;服务100个产茶区;服务1000家茶叶企业;链接全球100个国家茶商;创建全球第一综合性茶业推广传播平台。

2022第二届好绿茶行动全球推广活动的主题是:

我们都来喝杯茶,喝出中国好味道!

Let’s all drink a cup of Chinese tea, explore the unique taste of wonderful Chinese tea.

 
 

形成全球推广传播茶的统一话语:

我们很高兴能参与茶在全球的推广传播。快乐故事从一盏茶开始,让茶走进我们的生活。大家一起来喝茶、品茶,感受中国好茶,我们共同分享人生的健康、快乐与幸福,走进茶的世界,让茶连接你我他,我们都来喝这杯茶,喝出中国好味道!

We are very excited to be involved in the promotion and dissemination of tea around the world. Happy stories begin from a cup of tea, make tea come into our life. Let's drink, taste, and feel the enjoyable tea of China. Tea would be merging all of us when we share the experiences by tasting it then the part of health and happiness comes later. Welcome to join us, we can grab the hands of each other to discover the mysterious world of tea. Let’s all drink a cup of Chinese tea, explore the unique taste of wonderful Chinese tea.

启动活动以2022好绿茶行动启程茶交流活动形式进行。参加活动的有来自农业农村部、中国医学科学院、中国科学院、外交学院、中国中建设计集团、亚信科技集体、财富金桥、首钢投资建设集团、人民网、斯里兰卡、中国农业国际促进会茶产业委员会、加拿大、美国、瑞典、意大利、尼日利亚、西班牙等机构及全国相关地区茶爱好者。活动在北京市首钢园进行,其他国家与地区茶机构通过视频方式参加活动。

 

品茶交流会的主题是:全球推广,助茶业转型发展!

与会人员主要围绕以下内容展开交流:

一是加快创建现代茶产业。推进数字茶业发展及数字茶业场景呈现创新,构建全球供应链新茶业。发展高质量茶产业,推进出口基地,产业集群建设。“三化茶业”发展,推进茶产业生活化、全球化、品牌化。

二是向世界讲好中国茶。推进全球传播创新,寻找茶文化元素,推进茶文化与全球茶贸易合作。大家认为,做好茶的全球全球传播,要树立“哲学角度理解茶,科学角度解释茶,文化角度推广茶,美学角度提升茶,旅游角度触摸茶”理念。此理念可以作为中国茶全球推广传播总策略。

三是加快中国茶业全球推广传播销售三年行动计划的推进。大家就如何做好全球推广传播销售分享了自己各自观点。大家认为,要加快启动茶全球传播计划。在首钢园启动推广,要体现“大众化,国际化”的总体要求。运用现代科技手段,促进茶的全球传播。将首钢园打造成中国茶全球推广传播基地。

 

2022第二届好绿茶行动发出倡议:

倡议书

茶源于中国,盛行于世界。全球有60多个产茶国,160多个国家消费茶叶,一半人饮茶,饮茶之风盛行全球。茶及茶事活动已是世界人民保健康乐、社会联谊、净化心灵、传播文化的载体与纽带。


茶是世界三大饮品之一。茶叶是很多最不发达国家数百万贫困家庭的主要谋生手段,也是部分最贫困国家主要的收入和出口创汇来源,已经成为很多国家特别是发展中国家的农业支柱产业和农民收入的重要来源。


2019年11月27日第74届联合国大会宣布设立“国际茶日”以来,“国际茶日”已经逐渐成为全球茶人的节日,不断促进世界交往,增进彼此友谊,发挥茶叶的经济、社会和文化的价值。


为更好促进各国人民的友好交流,传播茶文化,促进茶产业繁荣发展,我们倡议:


一、各国政府,应本着茶促进健康,茶促进友好往来,茶带动致富的发展理念,制定更加开放的鼓励茶产业发展的政策,为茶产业繁荣创造更加优惠的发展环境。


二、各茶产业企业,应践行绿色可持续发展,实行茶叶公平贸易,担负社会责任,构建更加平等与合理的利益机制,保证茶农利益,提升茶产区社会发展整体水平。


三、社会各界应加快培育茶健康理念,扩大茶在青少年中的影响,推动社会责任消费,通过茶消费,促进茶农致富,实现茶区乡村振兴。

四、各国茶协会组织、科研机构及社会媒体,应加强茶对人类健康知识的传播。通过举办丰富多彩茶事活动,促进交流,培育消费,促进茶产业发展。

特此倡议!

2022年3月20日

 

PROPOSAL

Tea originated in China and prevailed in the world. There are more than 60 tea producing countries in the world, more than 160 countries consume tea, and half of the people drink tea. Tea and tea activities have become the carrier and link of people's health and recreation, social friendship, spiritual purification and cultural dissemination.

Tea is one of the three drinks in the world. Tea is not only the main means of livelihood for millions of poor families in many least developed countries, but also the main source of income and export earnings in some of the poorest countries. It has become an important source of agricultural pillar industry and farmers' income in many countries, especially in developing countries.

Since the 74th UN General Assembly announced the establishment of "international tea day" on November 27, 2019, "international tea day" has gradually become a festival for tea people all over the world, constantly promoting world exchanges, enhancing mutual friendship, and giving full play to the economic, social and cultural value of tea.

In order to better promote friendly exchanges among people of all countries, spread tea culture, and promote the prosperity and development of tea industry, we propose:

The governments of all countries should formulate more open policies to encourage the development of tea industry and create a more favorable development environment for the prosperity of tea industry based on the development concept of tea promoting health, tea promoting friendly exchanges and tea driving prosperity.

All tea industry enterprises should practice green sustainable development, implement fair trade in tea, shoulder social responsibility, build more equal and reasonable interest mechanism, ensure the interests of tea farmers, and improve the overall level of social development in tea producing areas.

All sectors of the society should speed up the cultivation of tea health concept, expand the influence of tea among young people, promote social responsibility consumption, promote tea farmers to become rich through tea consumption, and realize the revitalization of rural areas in tea areas.

Tea associations, scientific research institutions and social media in various countries should strengthen the dissemination of tea knowledge on human health. By holding a variety of tea activities, promote exchanges, cultivate consumption, and promote the development of tea industry.

I hereby propose!

20th March, 2022

 

把首钢园打造成中国茶全球推广传播基地

 

把首钢园打造成中国茶全球推广传播基地

 

把首钢园打造成中国茶全球推广传播基地

 

把首钢园打造成中国茶全球推广传播基地

 

 
       
 

北京邀你游(国际)旅行社有限公司
北美/ North America 电话/TEL:613-276-8839  邮编/ZIP CODE:K1V 2A6
地址/ADDRESS:105 August Lily Crescent Ottawa ON, Canada
中国/CHINA  地址:北京市八大处高科技园区